The pandemic has shifted Americans’ drinking habits, leaving them looking for healthier alcoholic beverages. Sunboy is responding to this demand with a line of spiked coconut waters, giving people the chance to feel better about their drinking habits with a beachside cocktail in a can.
Clearly Drinks has released a health-focused range of drinks specifically designed for menopause and pregnancy. In addition to broadening the potential applications of functional beverages, the launch shows how brands can help address issues that are rarely discussed in public.
Heightened health concerns are prompting some people to adjust their drinking habits by dabbling in no- and low-alcohol beverages. After tracking this behavior in our Eating and Drinking Sector Snapshot, Canvas8 spoke to 11 Americans to see what would tempt them to try sober options.
The pandemic super-charged Americans’ interest in functional drinks as fears of contracting COVID-19 prompted many to seek simple ways of taking control of their health. But what specific functionalities are they looking for, and which new beverage categories best respond to their needs?
Pop has gone from being a must-have health tonic to a drink with deadly potential. But the rise of healthy soda brands such as Culture Pop may serve to refresh its image. Health drivers in the market are heralding a new wave of sodas that promise benefits beyond a sugar high.