Website
Consumer Experience
Consumer Behaviour and Decision-making
Branding
Innovation and New Product Adoption
Experimental Research
Communications
Shopping
United States
Iran
Singapore
LocationBethesda, United States
Local time
Sector ExpertAli Faraji-Rad
Behavioural and data scientist focused on identity, choice, and decision-making
Ali Faraji-Rad is a behavioural and data scientist and business school professor with extensive academic research and teaching experience. He has held appointments at Columbia Business School, Nanyang Technological University, and University of Maryland College Park. His research on topics such as branding, consumer identity, innovation and adoption of new products, persuasive communication, consumer decision-making and choice, and consumer experiences is published in top marketing journals and featured in popular outlets such as Harvard Business Review. He is also interested in technology start-ups and has both mentored and invested in a few of them.Intrigued by questions like…
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