Eddie Abbew has built a large loyal social media following for his content exposing the unhealthy ingredients in many supermarket staples. While praised for his honesty, his promotion of extreme diets has drawn criticism amidst rising concerns about health misinformation on platforms like TikTok.

Two-year-old startup Fanfix is growing in popularity among creators thanks to transparency around how it monetizes content and its lack of processing fees. With a variety of features that allow for a high degree of control, the platform aims to help creators connect more intimately with fans.