Lottie Hill is a senior behavioural analyst at Canvas8 with a background in psychology and an eye for spotting trends in numbers. Specialising in data and analytics, she’s spent the last four years digging into cultural insights for clients like Meta, Google, and Adidas. Outside of work, you’ll find Lottie travelling as much as her bank balance will allow or working on her latest lino printing project.

People are drawn to honesty and integrity in the post-truth era

Radical Transparency 

People are searching for stability in alternative sources of authority

Alt Faith

General food

Diets, vitamins, and supplements

Physical health

Eddie Abbew has built a large loyal social media following for his content exposing the unhealthy ingredients in many supermarket staples. While praised for his honesty, his promotion of extreme diets has drawn criticism amidst rising concerns about health misinformation on platforms like TikTok. 