Why are young people blending age-old herbal treatments with Western wellness? Who’s most likely to pay with digital yuan? And what challenges do ‘leftover women’ face? This Cultural Snapshot uses local stats and case studies to explore the behavioural norms shared by Chinese people in 2020.

As social platforms introduce more ways for creators to make a living, the parasocial relationship between influencers and followers has seen its power balance distorted. With the expansion of direct payment options and the rise of intimate content, transparency and full access have become mandatory among fans who understand their significance to the creator economy.

Formed of 13 members, Brockhampton’s music stands out for its diverse style and emotional pull. Born and bred from the internet, the collective brings a relatable and authentic bridge to hip-hop music and the members have become cultural icons to digitally native Gen Zers.

Exhausted and disillusioned with China’s oppressive work culture, young people there are embracing a defeatist ideology that takes inspiration from the act of lying down. As more people reject the grind, they're pining for simpler living away from the pressures of traditional expectations.