As COVID-19 vaccines are rolled out across the US, availability is constantly shifting and so are eligibility rules. To make it easier for people to arrange their shot, citizens are crowdsourcing data and presenting it clearly to supplement confusing official sources.

Healthcare inequities and historical trauma have left Black Americans with a reluctance to accept interventions pushed by public health authorities. As pandemic exit strategies hinge on the uptake of a vaccine, there’s a need to engage trusted, culturally relevant figures with the vaccine effort.

Getting a vaccine may seem like the easiest choice in the world for some, but for others, a constellation of motivations and fears serves as barriers to accepting medical interference. Canvas8 polled 1,000 Americans and spoke to ten people to find out where they turn for trusted medical information.

Will menopausal women get the personalised care they need? Might fitness fans embrace recovery? Could the power of collective responsibility outlast the pandemic? In this part of the 2021 Expert Outlook, we speak to three experts about how individualised care can make people more resilient.