They might not be commuting, running errands, or going out partying but people are still struggling to get some quality shut-eye. With 42% of Americans unable to remember the last time they had a good night's sleep, there is an opportunity for brands to help people form better sleep habits.

To help those who have found themselves stressed and struggling to sleep amid the pandemic, Pepsi is launching Driftwell, a sleep-aid drink. As people seek to optimize their wellness in holistic ways, they're moving away from sugary drinks and toward more health-centric beverages.

As the worlds of beauty and wellness become increasingly intertwined, brands that bridge the two are finding fans fast. Spacemasks is offering a simple solution to a persistent problem for many Britons, helping wearers relax their minds and get some sorely needed beauty sleep.

Anxiety disorders affect nearly a fifth of Americans, with constant connectedness, loneliness, and divisive politics exacerbating their feelings of distress and potentially leading to sleep problems. How is the Gravity Blanket helping people rest easier without relying on prescription solutions?