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  • Older Germans embrace tech during lockdown
  • Older Germans embrace tech during lockdown
    Retha Ferguson (2020) ©
SIGNAL

Older Germans embrace tech during lockdown

Having relied on video-calling to curb loneliness during the lockdown, over-65s in Germany found themselves embracing the digital world. And thanks to this increase in tech use, this age group has become more open to what the internet has to offer, creating opportunities for brands to expand their reach.

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