Farfetch has launched an online tool that educates shoppers on the eco-impact of their purchases and shows them how to be more accountable in their purchasing decisions. As buyers demand better, brands are heightening their transparency to help shoppers make informed decisions on their purchases.

Consumers’ changing priorities are forcing luxury brands to take stock of their impact, and display sustainable credentials. The Butterfly Mark is awarded by Positive Luxury to brands that meet sustainable and ethical criteria.

Adidas has released a performance running shoe designed for a circular life – once worn out, the shoe is returned to Adidas where the materials will be used for new shoes. This move caters to people who are upping their sustainability efforts and want proactive ways to help brands do the same.

Plastic has gained a toxic reputation amid news of everyday polymers killing sea life. As a result, major brands are making efforts to minimise their impact on the planet, including sportswear manufacturer Adidas, which partnered with Parley to create apparel and trainers made from plastic waste.