With its all-natural flavorings, subscription model, and Instagram-friendly unboxing experience, Haus taps health-focused Gen Yers who want low-sugar, lower-alcohol options. And the brand’s collaboration with COVID-19-shuttered restos appeals to those looking to support the industry.

With people wary of supermarket crowds, direct-to-consumer strategies are proving a smart way to reach them and ease anxiety. PepsiCo is bringing its pantry favorites to people’s homes with two websites – pantryshop.com and snacks.com – so people can easily get hold of everyday goods.

Panic-buying at supermarkets has made it difficult for many people to get hold of the everyday goods they need. With traditional fulfilment channels stretched by COVID-19, Heinz is embracing a direct-to-consumer model to get its products into pantries with just a few clicks.

With many of life's leisure activities limited amid social distancing, Bacardi and Deliveroo have teamed up to give people a pick-me-up. The partnership will allow bars to deliver cocktails to people in the UK, which means they can get their favourite drinks while supporting local businesses.