An online reading program has launched in China to help people stay informed about the coronavirus and to help them avoid feeling socially isolated. With fewer people going out, they’re turning to media and online outlets a means of staying occupied and maintaining a healthy lifestyle.

With beauty fans adding more colour to their make-up routines, the shopping experience is paramount and this is evident among Chinese Gen Zers. IRL retail brand WOW Colour is tapping their dedication to domestically-made brands and willingness to make beauty shopping shareable.

As the coronavirus spreads, people in China are seeking knowledge via Plague Inc., a computer game that explores the idea of disease outbreak in a realistic way. The game's growth highlights the role media can play in helping people learn about and confront issues they don’t understand.

For all the benefits of e-commerce, retailers recognise that people still value brick-and-mortar, leading some to craft unique in-store experiences. Canvas8 spoke to Steffen Jahn, assistant professor at the University of Goettingen, to learn how experiential retail impacts brand perceptions.