How are brands convincing people that their CR efforts are genuine? Is a plastic revolution on the horizon? And what are the benefits of community energy schemes? In this part of the 2020 Expert Outlook, we speak to three experts about how citizen-led initiatives are driving societal change.

Lush has introduced biodegradable cork pots, claiming that they are the world’s first climate-positive packaging. With people increasingly demanding ethical and sustainable products across all stages of the manufacturing process, Lush is maintaining its status as a pioneer in sustainability.

Authenticity has long been a buzzword in marketing, but with 51% of people saying that less than half of brands create ‘authentic’ content, there’s a significant disconnect with audiences. Canvas8 spoke to Dr. James Oakley to find out what factors affect whether something is seen as genuine.

For a third of Brazilian women, facial care amounts to just soap and water – and many find it difficult to establish a daily skincare routine. As people increasingly see beauty and wellness as interchangeable, brands can reach those who are looking for products that combine skincare and self-care.