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  • Aussies are loyal to major banks over fintech brands
  • Aussies are loyal to major banks over fintech brands
    Sharon McCutcheon (2018) ©
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Aussies are loyal to major banks over fintech brands

Australians are proving to be loyal financial consumers, preferring traditional banks to digital disruptors. As fintech challengers aim to enter the market, there's a need to stress their competitive edge, whether that's boasting better interest rates, reliable customer service, or greater transparency. 

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