Poor access to healthcare is common across the US, leading a growing number of people to try out telemedicine and embrace the wellness movement. Hailed as the ‘Glossier of femtech’, Hers is going direct to consumers with Insta-friendly prescription solutions to hair, skin, and sexual problems.

Intravenous vitamin therapy is flourishing within the wellness industry and selling out in many clinics – acting as a remedy to combat the effects of ageing and daily stressors on the body. Spurred by celebrity support, people are using expensive, scientifically unfounded methods to improve overall health.

The Global Wellness Institute (GWI) reports that the wellness market is valued at $4.2 trillion after growing considerably between 2015 and 2017. Wellness, which incorporates many types of activity for both physical and mental well-being, could prove useful in preventative healthcare.

While people may associate erectile dysfunction and baldness treatments with older men, Hims is targeting a younger market. By using a tone of voice that’s more approachable than a regular pharma firm, it’s helping to guide them around the pain points that impact personal health and self-care.