Whether it’s for a wedding or a new baby, the act of choosing the right greeting card for the right occasion is a craft in itself. But not all cards seek to rustle up a feel-good vibe. Inspired by ‘the way best friends talk to each other’, Mean Mail adds provocative humour to sentimental messages.

Papier is a business looking to take a cut of the £2.5 billion UK print market with its personalised stationery and cards. The brand has positioned itself between cheaper online options and expensive luxury stationers, appealing to those who want to send quality personalised cards affordably.

Junk mail has evolved from being something that’s shoved through your letterbox, to emails clogging up your inbox. But direct marketing can be a powerful tool for engagement. Recognising this, MailChimp is dabbling in snail mail by offering a custom postcard service.

Direct marketing has evolved from mailers shoved through doors to emails clogging up inboxes. But as digital overload becomes all-too-common, some brands are struggling to break through the noise. With its custom postcard service, Mailchimp is offering a novel way to grab people’s attention.