Vine and Snapchat may have popularised the short video format on social platforms, but TikTok has broadened the medium’s potential, allowing users to join viral crazes with just their phones. As Gen Z’s attention spans shrink, the app offers an easy way to participate in a wider digital community.

A report has found that popular Gen Y media platforms are failing to make an impact upon Gen Z readers. With higher expectations for social responsibility and diversity, along with a desire for voices that reflect them, the younger cohort is pushing publishers to adapt.

The 'Fearless Girl' sculpture in New York has had a bulletproof vest draped over it, in a campaign stunt about gun control. The campaign was thought up by parents of a school shooting victim, and advertising undergraduates, reflecting Gen Z's growing involvement in grassroots lobbying movements.

In February 2018, America saw its third-worst school shooting in history at Marjory Stoneman Douglas High School in Florida. In the wake of the tragedy, the teenage survivors have sought to mobilize the country both online and off, demonstrating Gen Z’s desire to engage with the big issues.