As the first Hollywood movie to feature an all-Asian cast in 25 years – and the most successful rom-com in nearly a decade – Crazy Rich Asians has been heralded as a potential game-changer for the industry. How is a film about one-percenters in Singapore promoting more diverse pop culture?

In her Oscars acceptance speech, actor Frances McDormand highlighted the lack of diversity in film during the 2018 awards season. After a scandal-hit year, the industry must take note or risk losing the attention and support of younger generations, for whom inclusivity is a priority.

People are looking to Sundance Film Festival to continue to enfranchise underrepresented groups following the huge success of blockbuster movie Crazy Rich Asians. Audiences want to see greater inclusivity in a mass media that’s long been criticised for a lack of diversity.

The issue of ethics in entertainment has never been more widespread. And with consumers becoming less tolerant of suspect creators, Canvas8 spoke to Dr Pamela Rutledge, director of the Media Psychology Research Center, to find out what brands can learn from this shift in behaviour.