Norwegian fashion brand Carlings has launched a digital-only collection, with plays on the rising popularity of CGI in fashion. The collection looks to highlight how fast fashion can be harmful to the environment while still giving people something to show off on social media at the same time.

CG influencer Lil Miquela – created by real-life start-up Brud – has been hacked by an alt-right troll and come out as a robot. Brud has received millions in investment off the back of this digital soap opera – a PR stunt that’s emblematic of a media landscape entwined with social platforms.

As more Britons bypass the high street for their shopping needs, brick-and-mortar retailers are having to raise their game to survive in an increasingly digital landscape. By introducing a host of technologies to physical stores, Farfetch is making the offline experience feel more like e-commerce.

Special effects animators estimate that we’re less than ten years away from creating computer-generated characters that are almost indistinguishable from their human counterparts. As CGI and AI edge closer to replicating human likeness and behaviour, will being ‘real’ matter to future audiences?