Changing social attitudes and a growing awareness of the negative health effects mean that smoking isn't cool anymore. Yet while 68% of smokers want to give up, just 3% manage to quit for good. Quit Genius is helping people break the habit by combining nicotine replacements with CBT via an app.

E-cigarette manufacturer Juul has announced that it will release pods containing less nicotine than its standard product. The move caters to people who want to transition away from cigarettes or who want to reduce their current nicotine intake from e-cigarettes.

Vaping has coming a long way since the e-cigarette was invented in 2003; the global market for related products was worth $6 billion in 2015 and is set to reach $50 billion by 2025. But who are the people driving this growth and how have they built a community around an anti-smoking aid?

People who think that an occasional smoke is safe are in for a shock; research shows it’s just as harmful as smoking regularly. California’s Tobacco Control Program is reaching out to casual smokers with an ad campaign that chips away at the excuses social smokers make.