Reports indicate that brands could be the subject of consumer ire if they tip-toe around important social issues. With our societies becoming increasingly polarised, people have come to expect public-facing companies to take a side on important issues or risk losing their custom altogether.

For many, Nike's 30th anniversary campaign for its "Just Do It" motto may be considered a brave piece of socially conscious advertising from the sportswear giant. But for others, it's yet another form of corporate 'woke washing' – virtue signaling on an industrial scale, which more often than not, is insincere.

Sustainably-sourced fashion is gaining traction among both high street and luxury brands, but menswear label Kloters goes a step further to actively improve the environment. Its RepAir t-shirt turns pollutants into fresh air, catering to those who want to wear their values on their sleeve.

Fashion plays a major role in young people’s lives, providing a way to express their identity. It’s particularly important for Gen Zers though, for whom style choices are determined by myriad factors. What’s moulding their approach to apparel, and how are they pushing fashion boundaries?