As swiping right has become the default in digital dating, OkCupid is reinforcing its core value of ‘substance over selfies’ with an ad campaign that reclaims the acronym DTF. By exploring the ways people get to know each other beyond the physical, it’s making a statement against hook-up culture.

From picking out the best profile pictures to conjuring up a witty bio, online dating is a tricky business. Now, dating app Hinge has identified another obstacle for swiping singletons – people are misrepresenting themselves online to make them seem more attractive; a trend dubbed kittenfishing.

Why are more and more social media users opting to post on private and ephemeral channels? How are digital dating apps clamping down on harassment? Where are Gen Z migrating to as their elders sign up to Facebook and Instagram? And why are people joining niche online communities?

Whether it’s the burden of work or the stress of finding ‘the one’, Japanese singletons aren’t falling head over heels – a quarter of men and one in seven women are unmarried by 50. In recent years, dating apps have helped simplify, and speed up, the process of finding love.