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  • Zara uses AR to entice shoppers back to stores
  • Zara uses AR to entice shoppers back to stores
    Viktor Hanacek (2018) ©
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Zara uses AR to entice shoppers back to stores

In an effort to appeal to those accustomed to online shopping, Zara's app allows people to shop via augmented reality in-store. As physical stores continue to compete with e-commerce, the brand is blending online and offline experiences to lure shoppers back to its high street shops.

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