Signal3 Apr 2018
Zara uses AR to entice shoppers back to stores

In an effort to appeal to those accustomed to online shopping, Zara's app allows people to shop via augmented reality in-store. As physical stores continue to compete with e-commerce, the brand is blending online and offline experiences to lure shoppers back to its high street shops.

Zara uses AR to entice shoppers back to stores