The act of remembering isn’t neutral – objective recollection is always pasted over with a layer of subjective evaluation, meaning the past is often filtered through rose-tinted glasses. But as the dangers of this false idealisation become apparent, there’s growing awareness of the dark side of nostalgia.

Whether it’s Secret Cinema taking people Back to the Future, or the revival of classic shows like Twin Peaks, the promise of a nostalgic experience is a big consumer draw. Andrew Abeyta, who studies the psychology of nostalgia, explains to Canvas8 how reflecting on the past can affect us today.

Gucci has seen its fortunes turn in 2017, but it isn't resting on its laurels. The Italian luxury fashion house's Spring 2018 ad campaign is designed specifically to appeal to Gen Y luxury consumers, with clothing presented as rennaissance-style paintings, filled with nostalgic nods to Gen Y's past.

Everyone has a special place in their hearts for the candy they grew up loving, and the NYC Museum of Candy is looking to take visitors down a memory lane paved with their favourite sweets. The institution appeals to people's desire for nostalgia, and cultural experiences that are fun and social.