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  • Zara's pop-up blends physical and online shopping
  • Zara's pop-up blends physical and online shopping
    Chuttersnap (2016) ©
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Zara's pop-up blends physical and online shopping

One advantage of shopping for clothes in person is the ability to explore a range of items; but for many, speedy online delivery services trump the appeal of wide choice. Zara's concept store blends these two experiences, allowing shoppers to try and buy before delivering to their door.

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