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  • UK shoppers prioritise price over brand prestige
  • UK shoppers prioritise price over brand prestige
    Raquel Martínez (2016) ©
SIGNAL

UK shoppers prioritise price over brand prestige

UK shoppers are increasingly favouring the no-frills experience of budget supermarkets, with Aldi being rated the nation’s favourite supermarket. A survey suggests that value for money is now the dominant metric in shopper satisfaction – rather than brand prestige.

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