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  • Toys R Us lures shoppers back in-store with AR app
  • Toys R Us lures shoppers back in-store with AR app
    Eddie Kopp (2017) ©
SIGNAL

Toys R Us lures shoppers back in-store with AR app

Due to the convenience of buying toys online, brick-and-mortar kids stores have been struggling. In a bid to lure people back to the shop floor, Toys R Us is unveiling Play Chaser: an AR app specifically designed to bring the toys on it's shelf to life through games and experiences.

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