Signal5 Oct 2017
Toys R Us lures shoppers back in-store with AR app

Due to the convenience of buying toys online, brick-and-mortar kids stores have been struggling. In a bid to lure people back to the shop floor, Toys R Us is unveiling Play Chaser: an AR app specifically designed to bring the toys on it's shelf to life through games and experiences.

Toys R Us lures shoppers back in-store with AR app