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  • American Horror Story lures viewers in with clues
  • American Horror Story lures viewers in with clues
    James Sutton (2017) ©

American Horror Story lures viewers in with clues

“We are here to remove fear. We are here to free you.” This might seem like a scary Facebook message to recieve, but it’s actually a promotion for American Horror Story's 7th series 'Cult'. The show has been giving fans clues on the run-up to the premiere in the pretence of recruiting them to a cult.



  • Netflix characters are breaking the fourth wall Netflix characters are breaking the fourth wall

    Watching a day in the life of House of Cards' President Underwood wouldn’t be strange on a screen. But Kevin Spacey broke the fourth wall by appearing in the real world as his conniving character – blurring the lines between fiction and reality to increase engagement.

  • Article image Skam: the future of reality television

    Stuck to their smartphones and accustomed to watching what they want, when they want, broadcasters have struggled to adapt to Gen Z’s TV viewing habits. But Skam, a Norwegian teen drama, is demonstrating how ‘real-time’ episodes and social media integration can keep teens hooked on a show.

  • Article image Hooked: flash fiction for teens

    Gen Zers claim to love reading, yet the average American teen spends just four minutes a day poring over a book. Hooked is combining young people’s love of fiction and technology by presenting all its narratives as chat messages. But do people really want to read stories like they would texts?

  • Article image Trick or treat? The science of suspense

    Scaring people is big business, with horrors making up all of the ten most profitable films from the last five years. But what creates those heart-in-mouth moments? Keith Bound, who studies the psychophysiological responses to suspense, explains to Canvas8 what gets us on the edge of our seats.