The traditional buying model relied on three steps: experience a need, shop to satisfy that need, then use the product. But with 45% of shopping journeys now using mobile to discover or buy, purchasing has been integrated into people’s daily routines. How can brands adapt to this new retail reality?

Online shopping may trump brick-and-mortar when it comes to convenience, but many shoppers feel that something is still missing in the experience. They’re craving the advice and assistance of shop assistants online, looking for the personalised attention they'd get in-store.

The consistency and efficiency of e-commerce – with one-click ordering and same-day delivery – is driving greater expectations of traditional retailers. How are brick-and-mortar stores adopting features of online shopping, and what digital services do people want to see on the high street?

Having long been the go-to site for bargain hunters, eBay is evolving to cater to those that want a little more bang for their buck with a new feature called eBay Collective. It’s a section of the site that uses artificial intelligence to help high-end shoppers find items for the home.