Long associated with teenaged boys and sexually charged ads, Lynx is undergoing its biggest repositioning in 20 years. It’s aiming to reach a more mature and progressive market by championing modern ideas of masculinity, but will it be enough to overcome the brand’s historically laddish image?

Masculinity is in flux, and lad culture with it. But that doesn't mean the lad doesn't still hold a place in the hearts and minds of British blokes. Canvas8 sat down with men between the ages of 20 and 40 to find out what it means to be a modern man and where the lad fits in.

If the Obama presidency taught us anything, it’s that the world loves a bromance. Now, a study has found that the benefits of close, affectionate friendships between men go well beyond making the internet laugh; they are “loosening the straightjacket of traditional masculinity.”

For decades, rappers had to seem tough to maintain respect. But Drake, one of today’s most influential pop icons, is the antithesis of macho, connecting with fans through emotional openness and providing younger generations with a figure whose identity is as multifaceted as their own.