Women are shaving their faces for youthful skin

Signal22 May 2017

Marilyn Monroe did it, Elizabeth Taylor did too. The idea of shaving your face might sound scary to many women, but it's actually a beauty treatment known as dermaplaning. Promising smooth, brightened skin, the procedure is gaining the attention of beauty fanatics on social media.

©EventPhotosNYC (2017)

case study·
12 Sep 2016

Coconut oil: the natural, time-saving beauty tool

case study·
12 Sep 2016·
LAST UPDATED 13 Oct 2023

Coconut oil is currently one of most fetishised natural items. Boasting antioxidant, antibacterial and antiviral properties, people are pulling their jars out for everything from teeth whitening to healing infections. How has this fatty oil come to be seen as a multipurpose beauty and health booster?

case study·
9 Dec 2015

DECIEM: a bare-faced beauty brand for all

case study·
9 Dec 2015·
LAST UPDATED 13 Oct 2023

The beauty industry is diversifying and DECIEM is an umbrella brand that’s responded to this with high-tech products for all. According to founder Nicola Kilner, society is increasingly ageless and genderless, anyway. So who exactly are its customers? And what’s behind its rapid rise to success?

case study·
30 Nov 2016

IonActive Power Treatment: science-driven skin care

case study·
30 Nov 2016·
LAST UPDATED 13 Oct 2023

Facials used to be an excuse for a relaxing hour of pampering in the spa – but that’s not the case any more. Many beauty professionals are now offering advanced, science-driven cosmeceutical therapies – like Dermalogica’s IonActive Power Treatment – to satisfy a desire for visible results.

case study·
16 Mar 2017

Transform: cosmetic treatments fit for bloggers

case study·
16 Mar 2017·
LAST UPDATED 13 Oct 2023

A wide range of make-up products are used in the pursuit of ‘photo-ready’ perfection – but a growing number of women are now going the extra mile by splashing out on invasive and non-invasive cosmetic procedures. How is Transform using bloggers to normalise lip fillers and boob jobs?