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  • #DeleteUber has had long-term effects
  • #DeleteUber has had long-term effects
    Krists Luhaers (2017) ©

#DeleteUber has had long-term effects

#DeleteUber might not be trending anymore, but its effects on the brand are lingering. Long after the campaign, Uber’s bad reputation is still expanding, bringing up questions of how a company’s ethical shortcomings affect people’s faith in all aspects of the business.



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    #DeleteUber: Instagrammers take the moral high ground

    #DeleteUber marked a turning point in online activism, with social media users banding together to take the moral high ground against Uber's badly-timed promotion. But did people ditch the app because they genuinely disagreed with the brand’s actions, or so they could post about it on Instagram?

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    How can brands say sorry?

    Societal backlash can feel justified when those in authority are failing and people are losing faith. Yet true sincerity can restore lost trust, inspire forgiveness and rebuild bridges. How can brands harness new narratives of compassion and forgiveness against a culture of shame and retribution?

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    Would you boycott a brand for avoiding tax?

    The legalities of tax can be blurry. But as consumers become more informed – and the Panama Papers provide a spark to set the whole issue alight – is tax set to be the next frontline of CSR strategies? Canvas8 surveyed 3,000 consumers and spoke to 20 Brits to see if they’d boycott a brand over the matter.

  • Volkswagen denting 'Made in Germany' image

    Volkswagen denting 'Made in Germany' image

    German engineering brings to mind technical prowess and reliability. But a scandal over Volkswagen cheating diesel emission tests isn't just eroding the carmaker's brand image, it's threatening the cherished 'Made in Germany' label. And the handling of the crisis is denting it further.