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  • Luxury packaging can trick Gen Y beauty buyers
  • Luxury packaging can trick Gen Y beauty buyers
    Suave (2017) ©

Luxury packaging can trick Gen Y beauty buyers

'Don’t judge a shampoo by its bottle' is how the saying goes, right? A stunt from Suave suggests that many people don't follow this advice; the brand tricked Gen Y beauty influencers into repping the drugstore shampoo by dressing it up in a luxury bottle, with a new name and minimalist branding.



  • Packaging is proven to influence purchase decisions Packaging is proven to influence purchase decisions

    Whether it’s the curving red typeface pasted across the glass of a Coca-Cola bottle, or the sharp curves of a Toblerone triangle, well-designed packaging is hard to forget. And research conducted by Nielsen suggests that it’s even more influential than marketers imagined.

  • Article image Balmain Hair Couture: luxe locks from a fashion house

    Hair can make or break an outfit, and not everyone is happy with a quick spritz of dry shampoo. People are looking for luxury products to tame their manes, and with Balmain Hair Couture, the historic namesake fashion house is ensuring its customers’ locks are as luxurious as their wardrobes.

  • Article image The Daily Edited: custom accessories for minimalists

    Sydney-based accessories brand The Daily Edited has proved a hit among Aussie fashion shoppers, achieving turnover of $5 million in 2015. But in a challenging retail market, how has it gone from a tiny style blog to selling customisable fine leather goods by the bag-load?

  • Article image Why 20-something Brits still spend when they’re skint

    Brits are spending like the recession never ended. But while the purse strings have tightened when it comes to necessities like groceries, products that promise aesthetic perfection are enjoying huge growth. Why do skint 20-somethings feel the need to look good when times are hard?