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  • Luxury packaging can trick Gen Y beauty buyers
  • Luxury packaging can trick Gen Y beauty buyers
    Suave (2017) ©
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Luxury packaging can trick Gen Y beauty buyers

'Don’t judge a shampoo by its bottle' is how the saying goes, right? A stunt from Suave suggests that many people don't follow this advice; the brand tricked Gen Y beauty influencers into repping the drugstore shampoo by dressing it up in a luxury bottle, with a new name and minimalist branding.

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