With 150 million daily users, luxury brands are working out how to harness Snapchat. The cover of Garage's Fall/Winter 2016 issue – which is dedicated to the platform – has a cover which can be snapped to reveal an exclusive filter. But does high fashion belong alongside rainbow vomit and dog noses?

If you knew that this was the only chance you’d ever get to read this sentence, would you pay closer attention? Snapchat’s ephemeral messages are a more human way of relating digitally, but they offer more than just a carefree share. Their fleeting nature asks us to stop and pay attention.

More than 60% of women believe social media is influencing today’s definition of beauty, more than magazines, film or music. But with Instagram filters and self-editing becoming the norm, what does this mean for those who are less than picture-perfect? And is actual authenticity a thing of the past?

Have you ever seen a dog with the face of a girl? Or your best mate with the face of their mum? Darling of iPhone camera rolls, Facebook feeds and Buzzfeed listicles alike, face swapping has become a ritual of friendship in a digital age. But what explains the lasting appeal of weirdness on the web?