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  • Gen Y care about a brand's ethics more than its apps
  • Gen Y care about a brand's ethics more than its apps
    Vadim Timoshkin (2014) ©
SIGNAL

Gen Y care about a brand's ethics more than its apps

People may dub them as fickle, narcissistic selfie addicts, but Gen Yers are pretty serious when it comes to their ethical expectations from brands. They want businesses to be fair and environmentally friendly, and have no problem ditching them if they don’t meet these standards.

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