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  • People trust social media photos more than ads
  • People trust social media photos more than ads
    chillilogic.com (2016) ©
SIGNAL

People trust social media photos more than ads

People are reluctant to trust a brand’s glossy, photoshopped images of products, but the opinions of strangers on social media hold a lot of sway. With peer influence driving the bulk of purchases, the approval of a social network is outdoing desire stirred up by the ad world.  

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