Eating patterns have changed – instead of preparing three meals a day, many people now snack on convenience food. As a result, there’s a growing demand for packaging that’s smart, eco-friendly and easy-to-use. How can brands use innovative design to meet the needs of these conscious consumers?

Over the last decade, brands have made a real effort to ‘go green’ – and they expect a positive response. But a study by Yale suggests that people are actually less likely to buy if the environmental benefit seems intentional. So how should a brand demonstrate its green credentials?

The Body Shop has long been known for its eco-friendly principles. And it's once again living up to its green reputation by announcing a new scheme that will reduce the brand's consumption of plastic made from oil by as much as 70% by the end of 2020.

The Co-op has become the only major UK food retailer to stock 100% British meat as part of a new initiative. The supermarket has pledged to invest a minimum of £1.5 billion in sourcing UK meat and vegetables, positioning itself as a quintessentially British brand.