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  • Lego cuts advertising ties with the Daily Mail
  • Lego cuts advertising ties with the Daily Mail
    Lego (2016) ©
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Lego cuts advertising ties with the Daily Mail

Lego will no longer be promoting its toys in the Daily Mail in response to observations that the newspaper promotes hateful content. Its decision suggests that socially responsible branding is pushing companies to look beyond themselves and weigh in on bigger issues.

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