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  • eBay is marketing to your mental state
  • eBay is marketing to your mental state
    LifeWorks (2016) ©

eBay is marketing to your mental state

Are you feeling happy, sad or spontaneous? eBay might have the perfect product for you. With access to data that allows the company to infer shoppers' emotions based on their online activity, eBay can peer into people's minds and suggest products based on how they're feeling.



  • Article image Why do emotions trump facts?

    If Faisal Islam, Ralph Keyes and the New York Times are to be believed, the Trump candidacy and the vote for Brexit show we've entered a post-truth era – a world where emotion and populism win out over facts and experts. But is it true? And do emotional appeals really trump facts and figures?

  • eBay ambushes new homeowners with ads eBay ambushes new homeowners with ads

    eBay has revealed that it knows when you’re buying your first house, and says it uses this information to boost sales in a number of relevant categories. But is this good PR for the company? While people do prefer relevant ads, they may not be happy with companies knowing all their moves.

  • Article image How can e-tailers influence decision-making?

    Global e-tail is set to be worth $2.5 trillion by 2018, and the number of companies using the internet to sell directly to customers is similarly set to boom. How might using heat maps, pared down product ranges and gamification help them capture a larger slice of the e-commerce pie?

  • Article image How do you feel about online advertising?

    With 79% of Brits rarely or never clicking online ads, brands are wasting huge sums of money on ineffective advertising. So how can companies entice consumers to voluntarily eyeball their content? Canvas8 sat down with 15 British men and women to find out what they think about online ads.