Signal6 Oct 2016
British women are swapping heels for trainers

Centuries ago, men decided the inches weren’t worth the blisters, and stopped wearing heels. But women soldiered on in the name of femininity and fashion. Now, thanks to the growth of athleisure, British women seem to have had enough as well; in 2015, trainers outsold high heels for the first time.

British women are swapping heels for trainers