Strava, the socially focused, GPS-powered activity tracker, has taken the fitness world by storm. It’s had an especially profound impact on the world of cycling, with thousands of riders going to extreme lengths to claim the virtual prizes it offers. But what makes the platform so addictive?

Whether its a hipster on their fixie, a banker on their Brompton or MAMIL (middle-aged man in lycra) on their road bike, city streets and country lanes in the UK are packed with cyclists. Around two million Brits now cycle at least once a week. What is making travelling by two wheels so popular?

IKEA is attempting to move out of the home and on to the roads with its latest environmentally-friendly innovation. The Sladda bike, which comes in a similar flat-packed format to the retailer's furniture, could change the way the growing number of British cyclists get around.

For decades, urban and suburban housing has been built to cater for drivers, with space and money used to create parking spots that were deemed necessary. But with cycling on the rise across Europe, Sweden is leading the way with bike-friendly apartments that serve cyclists instead.