Organic snack brand Hippeas is looking to replace the guilty mid-afternoon treat with something to be proud of. Its flavoured chickpea puffs are targeted towards the ‘modern hippie’ – Gen Yers obsessed with health and wellbeing – but how is it standing out in the crowded health food market?

For kids, going back to school might represent the worst part of the year, but for retailers it might as well be Christmas in July. It’s big business, and it’s only getting bigger; in 2016, the back to school market is set to grow by 2.6% to $829 billion, with people buying more than just pens and paper.

What springs to mind when you think of school dinners? Sticky toffee pudding? Chips and gravy? Cottage pie? Probably not tofu, chickpea curry and spinach paninis. But in PS 244, an elementary school in Queens, this is exactly what gets served up on hungry students' lunch trays.

The expectations placed on kids are higher than ever. As the rise of helicopter parenting has seen mums and dads grow more anxious over their children’s development, a number of tools are enabling them to quantify and track their progress. But all this fuss may be causing more harm than good.