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  • Parents are spending on baby beauty
  • Parents are spending on baby beauty
    Donnie Ray Jones (2012) ©

Parents are spending on baby beauty

New mums love splashing cash on their little ones, with spending on baby products in the US up 23% between 2006 and 2013. But research has revealed that parents are giving more thought to their babies’ appearance, with Latino and Russian parents most conscious of their child's looks.



  • Dads can’t stop sharing on social media Dads can’t stop sharing on social media

    Three-quarters of parents are on social media, and while US mums might check Instagram as often as six times a day, dads aren’t being left behind. They’re using social media to show off (and keep tabs on) their kids, get dad-to-dad advice, and engage with brands.

  • Article image How new mums like to shop

    Becoming a parent is one of life’s most stressful – albeit cherished – moments. With Brits spending an average of £1,619 to prepare for a baby, some mums are buying on their smartphones at all hours. But how do new mothers really like to shop? And which brands are meeting their needs?

  • Article image Why today’s babies have it all

    New mums are older than they’ve ever been. They’re also better off. With the 2.4 kids standard fading, are today’s babies being born into a lap of luxury where only the best will do? If so, how can brands align with this quality-not-quantity approach to family life?

  • Pampering the beauty kids Pampering the beauty kids

    One of the world's fastest growing beauty markets, the Middle East, is seeing a new trend being spurred by salons: beauty treatments for children. But amidst the child-friendly facials and nail-art parties, concerns from local psychologists are mounting.