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  • Mac ’n’ Cheetos taps into America’s childhood
  • Mac ’n’ Cheetos taps into America’s childhood
    Burger King (2016) ©
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Mac ’n’ Cheetos taps into America’s childhood

Burger King is no stranger to branded mash-ups. At Cannes 2016, it won a Grand Prix for its McWhopper campaign, which implored McDonald’s to join Burger King on a single burger in the name of world peace. Now, it’s tapping into US nostalgia by collaborating with cult crisp favourite Cheetos.

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