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  • Brits want to use VR to travel and go to gigs
  • Brits want to use VR to travel and go to gigs
    Re:publica (2016) ©
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Brits want to use VR to travel and go to gigs

Virtual reality is set to become a $1 billion (£710 million) industry by the end of 2016, so it’s understandably an appealing platform for marketers. But with a new study suggesting that 34% of Brits don't care about the tech, where should brands invest for the best return?

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