As a publisher in the 21st century, how do you capture the attention of a generation of kids raised on tablets and computer games? Author James Frey thinks he has the answer – Endgame, a book that transcends its pages onto social networks and into the real world.

Generally, e-reading simply involves tablets and e-books – but a new relationship is developing where literature and online virality are intertwined. Booktubers are broadcasting their favourite reads to thousands of fans. But how has YouTube become a home to bookworms?

With one new book added to Amazon every five minutes, the independent bookstores in the UK that haven’t already gone out of business are struggling to compete. By launching a personal, virtual bookshop, Penguin Random House is challenging the internet behemoth at its own game.

“If e-books are the new paperbacks, then why are they so expensive?” asks John Yunker of the ACP blog. With the rise of digital reading, the one deterrent has been the high prices of e-books – in some cases, they’re actually pricer than their physical counterparts.