With the Olympics occurring just once every four years, keeping up to date with the media habits of its audience is a lot harder to achieve. As Rio 2016 approaches, the distribution rights of broadcast have been given to Snapchat with the intention of engaging with younger viewers.

From ramen shops to sushi stands, there’s no doubt that eating out is big business in Japan. But authentic, local dining is off-limits to many foreigners due to the formidable language barrier that persists outside major cities. Could an app get tourists to pick up the chopsticks?

Gone are the days where intrepid travellers would touch down on foreign soil without having any clue how to get around. In today's hyperconnected world, travellers are able to thoroughly research, itemise and plan their holidays on a level that's never before been possible.

When the Olympics roll around every four years, the 16-day extravaganza unites the world in a celebration of sport. But with two cities withdrawing their bids for 2024, the event’s prestige is in doubt. Can reconnecting with its core values make the Olympics – and its sponsors – more appealing?