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  • Apple puts physical at the heart of its brand
  • Apple puts physical at the heart of its brand
    Apple (2016) ©
SIGNAL

Apple puts physical at the heart of its brand

Apple has launched its 'biggest product yet' – a huge store in San Francisco that’ll act as a physical representation of the company’s philosophy of forward-thinking utility. But while the brand is billing it as a charitable donation to the city, it's an act that's likely to boost profit as well.

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