Has a certain smell ever flooded your brain with memories from an old holiday? With odour being the strongest sensory trigger for memories, there’s a good chance it might have. Now, research suggests that the smell of a hotel is actually a key factor in pleasing visitors.

Online retailer Not on the High Street celebrated its tenth anniversary with The Open Door pop-up – a three-day offline shopping experience. And this is just the beginning; it's ironically planning on taking its offerings straight to the high street with a move towards brick-and-mortar.

Headlines about the death of physical stores have proliferated in recent years. But while online shopping has come to dominate, RH is renewing its focus on brick-and-mortar, building shops that are part retail space, part art gallery, part design studio. Can its approach revolutionise retail?

Can a brick-and-mortar focus benefit retailers? How important is mobile commerce? Will people come to expect engaging shopping experiences? And which retailers should we be keeping an eye on? As part of our Expert Outlook 2016 series, we speak to three retail experts about the future of shopping.