The travel industry thrives on the pursuit of happiness, but just how far will people go to ensure they are healthy as well? All the way to Australia, as it turns out. The healthy holiday industry is now worth $438.6 billion a year, and Australia is enticing travellers with its ‘wild bush luxury’, ‘indigenous ingredients’ and health-focussed hotels.

A new vaping-friendly London bar is sparking debate over how e-cigarettes could replace cigarette smoking, and the impact this would have on social events. #vypesocial wants to reunite smokers and non-smokers to define new social rules.

Indian designer Shaun Velka has devised a clever series of print ads which communicate the dangers of smoking through subtly positioned stats and arresting visuals.

From nicotine gum to e-cigarettes, the global smoking cessation-aid market was worth around $2.4 billion in 2011, and as healthcare costs soar and more people seek to give up, its value is set to grow. But when it comes to kicking the habit, what will get people to quit – the carrot or the stick?