Advert-blocking browser plugins are growing at a rate of nearly 70% year-on-year. The most popular, AdBlocker, reached 150 million users in June 2014. And if people really are more likely to climb Mount Everest than click a banner ad, what is next for online advertising?

We're bombarded by hundreds of advertisements every day. Online we've been able to exercise some control over these with ad-blocking software, while offline we're less able to curate what we do or don't see. But perhaps not for much longer.

More people are using ad blocking software when browsing the internet, causing a real issue for sites that generate revenue from advertising. In response, Condé Nast’s men's mag GQ has begun asking readers to either turn their adblock off or pay to access its articles.

Starting life as a newsletter that tipped off subscribers about the coolest place to grab a coffee or buy a shirt in New York, Thrillist has grown into a multichannel business. It's now set to make $100 million by the end of 2014. But what's the secret behind its success?