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  • Gen Y want brands that host not boast
  • Gen Y want brands that host not boast
    Garry Knight (2015) ©
SIGNAL

Gen Y want brands that host not boast

Gen Yers' online movements expose two traits that make up their virtual selves: sociability and urgency. By collecting data on their tribes, some brands have succeeded at facilitating interactions and stepping out of the way. It's about playing the party host, rather than turning up late as the drunk uncle.

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